What is upcycling?

What is upcycling?

« Nothing is lost, nothing is created, everything is transformed », Antoine Lavoisier. This quote from the famous chemist, philosopher and economist takes on its full meaning in the notion of upcycling that appeared in the 90s. This then innovative concept has become a common practice in fashion. E2R is one of the […]

10 years already!

10 years already!

10 years that E2R has been in existence is both huge and so little. Enormous, because the challenge was huge: making fashion out of scraps of automotive fabric. Who would have thought that we would make beautiful bags that would sell except me? So few, because we remain a human-sized, […]

Green Friday every Friday at E2R

Green Friday every Friday at E2R

If they say Black Friday, do you see what it is about?! Come on, look it up…It’s a day that takes place every year at the end of November. Do you see what we’re talking about? … Yes, it’s a commonplace day, where consumers buy without thinking, on a whim, […]

What’s new in March?

What’s new in March?

The year 2020 has been a very special year, it’s been 1 year now that the whole world has been idling, and it’s always difficult to project oneself into the future. This has not slowed down the creativity of the team nor our desire to improve and offer you new […]

Is an eco-responsible Christmas possible?

Is an eco-responsible Christmas possible?

After difficult months under the sign of distancing and common worries, the time for celebration and reunion has arrived! Just a few days before the start of the festivities, are you ready for your Christmas shopping? Did you know that most of our preparatory shopping is far from being eco-responsible? […]